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Administrative Regulation 506.04ASTUDENTS
Guidelines for Media Interviews, Photos, & Video of
Students
Open-door philosophy
As public entities, the district's schools are open
to the news media to visit and report on in a
mannerly fashion. Every reasonable effort should be
made to welcome the news media into the schools,
whether the school or district has initiated an
invitation for the media to visit, or the media has
initiated a request to visit.
It is beneficial to the district for the news media
to do stories on its schools, their accomplishments,
and innovative programs. It also is beneficial to
the district for the news media to do stories on
issues that involve its schools, as long as those
stories present facts, acknowledge opinions, and
present both facts and opinions in a balanced way.
To enjoy positive media coverage and to ensure that
negative media coverage is kept to a minimum, the
news media need to feel welcome into the district's
schools.
Media visits, of course, are to be conducted in a
way that does not disrupt nor detract from the
educational programs being carried out there.
Additionally, these visits should be conducted in a
way that takes into consideration the best interest
of students, particularly in instances in which
students may be identified with special education or
at-risk programs.
Governing district policies
Two school district policies provide the broad
parameters for ways in which student interviews are
to be conducted and the extent to which information
on and photos of students may be released. In brief
they are:
Interviews with Students (Policy 506.4)
-- "A student may not be interviewed in school
unless the principal or another delegated staff
member is present. No interview shall be granted
unless the principal deems it essential to the
welfare of the pupil or the pupil is directed to
do so by court order . . . This policy applies to
all interviews of students by non-school personnel
. . . "
Instruction (Policy 605.4) -- "The
Davenport Community School District has designated
the following items as 'Directory Information.'
The District may disclose any of these items
without prior written consent, unless the
principal is notified in writing by the
parent/guardian or eligible student by October 1
of each school year or within 30 days after the
student's enrollment. Directory Information:
student name, address, telephone number, date and
place of birth, major field of study,
participation in officially recognized activities
and sports, weight and height of members of
athletic teams, dates of attendance, awards
received, most recent previous school attended,
and photograph."
Steps for working with the news media
The administrator of the individual building or
program will determine if news media interviews and
photographs/video may be granted during the regular
school day. Here are some guidelines to follow when
making these decisions:
Administrator or designee approval -- It
is helpful if it is communicated and understood
throughout a program or building that the
administrator is the ultimate individual
responsible for approving media interviews on
school district property during the school day.
Staff members who want to invite the media to
cover their classes or programs, therefore, should
have approval to do so from their administrator.
This may be done on a case-by-case basis or with a
special long-term understanding with the
administrator, whichever works best for each
individual school and program.
In the administrator's absence, a designee should
be appointed to approve media visits. This could
be the assistant administrator, lead teacher, or
other.
Photographs/video of buildings
-- Media representatives should be encouraged to
call in advance to arrange a time to take
photographs/video on district property or inside
district buildings. In those cases that the media
do not call ahead, the building administrator
should try to accommodate the media as appropriate
within these media guidelines. If the
administrator or a designee does not have the time
or is otherwise unable to accommodate the media
on-the-spot, he/she should ask to make
arrangements at a later time. Or, if appropriate,
the administrator could refer the media to another
building location for the photographs or video.
Once arrangements are made with the media, the
administrator or his/her staff designee should
accompany the media while photographs or video are
taken. This will help to ensure that students who
should not be photographed are not accidentally
photographed; These would include cases in which
parents have requested their children not be
photographed by media.
Photographs/video of groups of students
-- All of the guidelines for "photographs/video of
buildings" by media (listed above) apply to media
photographs/video of groups of students, with some
precautions as follows.
In most cases, it is appropriate for the media to
take the following kinds of student group
photographs or video: walking in the school
hallway, eating in the cafeteria, participating in
a classroom lesson or listening to an assembly
speaker. With the help of teachers, administrators
should identify any students who should not be
included in such group photographs -- mainly those
students whose parents would not want them
photographed -- and point them out to the media.
The media typically are cooperative in not taking
photographs of students when asked by school
officials.
Parent permission, written or verbal, usually is
not necessary for photographs of groups of
students, unless the administrator determines
otherwise.
Photographs/video or interviews of individual
students
-- In many cases, district administrators agree it
is best to have at least verbal approval from
parents to allow media photographs, video or
interviews of individual students while under the
supervision of the school during the regular
school day. There is, however, no district policy
nor administrative regulation that requires this.
It is up to the discretion of each individual
administrator, who may determine such approval is
necessary in some situations and not necessary in
others.
In some cases, including those dealing with
special education and at-risk students or coverage
of controversial topics, the administrator may
consider written parent permission before granting
media photographs/video or interviews of
individual students. Again, there is no district
policy nor administrative regulation that requires
such permission. However, if the administrator has
concerns that documentation or written approval
for students to be photographed/videotaped or
interviewed would be necessary in the future,
he/she should take steps to obtain the written
approval.
A sample written permission form accompanies these
guidelines.
Steps for informing parents of open-door
philosophy
To help avoid a situation of a student being
interviewed, photographed or videotaped by the news
media and subsequently receiving a complaint from a
parent for allowing this to happen, principals and
coordinators of student programs are advised to
publicize the school district's open-door
philosophy.
This could be done simply with a short article in
the parent guidebook, a parent newsletter at the
beginning of the school year, or both. A sample
article follows:
District promotes open-door philosophy,
welcomes news media to visit schools
As a public entity, the Davenport Community
School District promotes an open-door philosophy
that includes welcoming the news media to visit
schools.
News reporters and photographers frequently are
invited to cover student and staff achievement as
well as innovative programs in our schools. This
is done so the community will better understand
and support our important mission of education.
The school administrator or a designee
supervises all media visits to the school,
ensuring they are conducted in a way that does not
disrupt nor detract from classroom learning and
student welfare. The best interests of students
always are a top priority during such visits.
Administrators will assist media
representatives in choosing students to interview
or photograph/videotape, being sensitive to obtain
at least verbal parent permission if there is any
question in mind that the parent may or may not
approve of their student participating.
To assist in this process, parents who do
not want their students to be interviewed or
photographed/videotaped at anytime or for any
reason at school are encouraged to contact the
school office at (list phone number here) so this
fact can be recorded.
- Adopted 8/94
- Reviewed 5/96
- Revised 7/99, 7/03
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